Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more.
The free-to-play mobile game had its official launch on March 25. It got 24 million downloads from the iOS and Google app stores. However, the endless runner had an early launch on iOS, so thats where the other 3 million downloads come from.
On the Run has been most popular in the U.S., with Brazil following as the No. 2 market. Mexico is No. 3.
Its been a strong launch for Crash Bandicoot: On The Run, which is riding the resurgence in popularity of the classic IP, and a casual runner fits perfectly with the franchise and mobile audiences while staying true to its roots, Sensor Towers Craig Chapple told GamesBeat. It marks another big mobile release for Activision, which has already seen success with the launch of Call of Duty: Mobile in partnership with Tencent, and may embolden its future plans for the platform.
Activision Blizzard is bringing its biggest franchises to mobile. Its already done so with success with Call of Duty Mobile, and Diablo: Immortal is on the way. Crash Bandicoot: On the Run is another part of this initiative.
Sensor Towers preliminary estimates show that Crash Bandicoot: On the Run was the No. 2 most downloaded mobile game in the world in March across the App Store and Google Play, a feat achieved in just seven days, Chapple continued. While it may not have hit the heights of large console-turned-mobile IP like Call of Duty: Mobile and Mario Kart Tour during their launch weeks, these are still impressive figures for a franchise that is returning to its former glory.
GamesBeat’s creed when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it.
How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and “open office” events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties