Cord-Cutting Isn’t About Saving Money. It’s About Control

The point of cord-cutting was to save money. Pick the programming that means something to you, and jettison the rest. Then the broadcasters, streamers, and studios all sectioned off their little wells of content, and the services such as Hulu, Youtube TV, and SlingTV homogenized their offerings. Now I can actually pay less for a subscription to Spectrum than I would if I subscribed to any of the other live TV services. But as Ive shaved, trimmed, and pruned my cords to save just a few dollars when I can, Ive realized that it was never about saving money. It was always about control.

TV in the United States started with a kind of social contract. Broadcasters would get access to the radio waves the public owned, and all they had to do was provide content for free to viewers. That social contract has eroded, says David Goodfriend, founder of the nonprofit Locast and a former attorney for the White House and the FCC. He founded Locast, which provides broadcast television over the internet for a monthly donation, because he wanted to preserve the social contract in the streaming age. Goodfriend isnt alone. Cord cutters, shavers, and even plenty of us who still subscribe to cable are seeking ways to maintain the social contract between us and the people who provide us TV. The cable companies, content providers, and broadcasters arent making it easy.

In the past three years, nearly every major content producer in the US has launched a streaming platform loaded with all of its old content and a handful of new movies and shows designed to get subscriptions. Even HGTV and its assorted properties have gotten in on the trend with Discovery+. At the same time, traditional cable companies have gotten worse and worse about allowing you to watch the content you pay for digitally. Spectrum, the second-largest cable provider in the US, has pulled its app from the Roku smart TV platform, itself the largest smart TV platform in the US. Comcast, the largest cable provider, only just made its streaming app available on Amazons Fire TV in December. Locast, meanwhile, works on every major set-top box platform, including Amazon, Apple, Android, and Roku. Locast operates on the premise that broadcast still matters, Goodfriend told me.

And Locast, which offers broadcast TV for a $5 monthly donation (which it frequently waives for those in need), isnt the only company trying to give users a little more control. SiliconDust makes digital TV tuners that convert the signals you pull down from an antenna into video streams you can watch on your TV and can record those shows to watch later on their TV or on other devices you own. Its been committed, for years, to giving users more control than their cable companies can provide by essentially replacing their cable box and DVR. It even briefly offered a for-profit service similar to Locast before the threat of lawsuits forced the company to shutter the service.

HDHomerun DVRs arent under any kind of legal threat, for now. But unlike Locast, HDHomerun DVRs arent exactly easy to set up and use. Its mostly the hardware costs, says developer Jon Maddox. He developed an app, Channels, that can work with HDHomerun DVRs, and hes well aware of how difficult the initial setup can be. To run HDHomeruns app, or even Channels, you first need a network-attached storage device, and that can run at least $300, much more if you start digging into additional features. Then you have to choose what DVR you even want to invest in. Theres one for people who just want to DVR content they pull down with an antenna, and theres one for people who want to replace their cable box, but they can only use it to replace their cable box if their cable company allows it. My cable company, Spectrum, does not.

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