Most iPhone owners have already used AR on their Apple handset, even if they havent realized it. One of the most useful AR tools built into the iPhone is its simplest, the virtual tape measure in the Measure apphelpful for when you want to figure out how wide your new bed is or what size frame you need to hang that photo on the wall. And five years ago Niantic Labss Pokemon Go became a viral AR sensation, with millions of people experiencing the physical world through their phone screens as they hunted virtual game characters.
The difference with AR games like Pokemon Go, Wetzstein says, is they are still primarily reliant on the phones Wi-Fi and GPS radios to determine location, sensors which cannot provide nearly as precise location information as the ultra-wideband tech. Something low-cost and low-power like the AirTag, Wetzstein says, seems like the perfect choice for enabling apps that depend on more precise tracking.
Jessica Brillhart, who runs the mixed reality lab at USCs Institute for Creative Technologies, points out that location tags could also be a way of sharing two-way information about objects within a space. Attach one of these tags to an object, assign it a name, and the system can learn at scale what constitutes a fridge, what constitutes a bridge, what constitutes a tree, Brillhart says. So its an access point, but it works in tandem, feeding information to the system and helping people contextualize the world.
Its worth noting that Apple hasnt identified this as a specific use case for AirTags, but the fact cannot be ignored that once a network of location-aware devices exists in the world, that network could provide the knowledge necessary to unlock more powerful applications.
The biggest hurdle in AR is really knowing what it is youre looking at or knowing where you are, but these AirTags may help contribute to that understanding, Brillhart says.
Apple has not yet responded to requests for comment on this story. Of course, Apples AR ambitions likely dont end with AirTags, the Measure app, and flashy games. The company is reportedly working on AR glassesas are Facebook, Snap, and othersthough more recent reports suggest Apples first heads-up display may be more of a niche device than a consumer-friendly product.
But even if those Apple AR glasses arrive and become a success, and even if more AR games like Pokemon Go emerge to steal the hearts of children and adults, iPhone owners will continue to experience AR in other more mundane, but ultimately more useful, ways. Whether theyre using their iPhone to measure a filing cabinet for their home office, or following onscreen arrows to find their AirTagged backpack before rushing off to school, theyre plugged into Apples vision of augmented reality. No glasses required.
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