The #8meals app from Habits of Waste helps people cut back on meaty meals to save the planet – TechCrunch


Earth Day may have come and gone, but with apps like #8meals from the non-profit Habits of Waste, anyone can try and do their part to help reduce deforestation and rising greenhouse gas emissions by cutting meat out of their diets for just 8 meals a week.

The app, which was created by Habits of Waste founder Sheila Morovati along with the development shop Digital Pomegranate, gives users a way to schedule which meals of theirs will be meatless and offers recipe suggestions for what to eat to help them stick to their goals.

For Morovati, the #8meals app is only the latest in a series of initiatives that are meant to cut down on waste and consumption. Morovati’s journey to environmental advocacy began with a program to redistribute used crayons from restaurants to schools in the Southern California region.

That program, called Crayon Collection, has redirected over 20 million crayons from landfills, but Morovati’s non-profit push to reduce waste didn’t end there.

The Habits of Waste organization also launched the #cutoutcutlery campaign, which convinced Uber Eats, Postmates, Grubhub and DoorDash to change their default settings to make customers opt-in to receive plastic cutlery. It’s a way to reduce the nearly 40 billion plastic utensils that are thrown away each year, according to the Habits of Waste website.

“We decided to create a whole new arm which is cut out cutlery and eight meals. Trying to shift societal mindset is my goal,” said Morovati.

Meanwhile, the number of meat replacements available to consumers continues to expand. Everyone from Post Cereal to Anheuser Busch is trying to make a play for replacements to proteins sourced from animals. That’s not to mention the billions raised by companies like Impossible Foods and Beyond Meat to sell replacements direct to consumers.

Going meatless, even for a few meals a week, can make a huge difference for planetary health (and human health). That’s because animal agriculture is responsible for more than 18% of greenhouse gas emissions worldwide — and it contributes to deforestation.

“I always think about this fake person that I’ve created in my mind and I call him Mr. Joe Barbecue,” Morovati said during a YouTube interview with self-described superfood guru, Darien Olien, earlier this year. “How can we get Mr. Joe Barbecue to be on board? Is it possible to tell him to go fully vegan? I don’t think so. Not yet. But I think if we introduce it with eight meals a week, maybe even Mr. Joe Barbecue will be willing to go there and understand it and try it and open up the door a crack to invite people in who may not be willing to do this.”



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