Amazon Prime Day 2021: What to expect, plus our shopping tips | Engadget

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Amazon Prime Day is less than one week away and its smart to have a plan going into it. Even if you scoff at such blatant shows of consumerism, Prime Day provides a chance to save money on things you might have had on your to-buy list anyway and saving money is never a bad thing. But it can be easy to get distracted by the sea of other deals available across Amazon and that, unfortunately, is Prime Day by design. But you can avoid falling into that trap if you plan ahead we at Engadget will be surfacing all the worthwhile Prime Day deals and here are some additional things you can do to prepare for Amazons biggest shopping event of the year.

When is Prime Day?

But first, a few logistics. Amazon Prime Day begins at 12AM PT on Monday, June 21 and concludes at 11:59PM PT on Tuesday, June 22. Youll have to be a Prime member to participate, and you can sign up for a free 30-day trial of the service before the two-day event starts. If youre not a Prime member, you can look to other retailers like Best Buy and Target, which are running their own, competing deals at the same time.

Prime Day deals

One of the most important things to keep in mind about Prime Day deals is that they all have various durations. While the event lasts 48 hours, not all deals will be available the entire time. Some may only be live for one day, while others will only be available for a couple of hours. This is Amazons way of getting shoppers to buy things as soon as they see a price drop, and come back frequently to check for the latest deals.

In general, if you see an item on your wishlist go on sale during Prime Day, its wise to grab it as soon as possible. Thats not only because the deal may expire quickly, but also because stock could sell out even faster.

But if theres one category of items that will likely be discounted throughout the entirety of Prime Day, its Amazon devices. Its basically guaranteed at this point that Echo speakers, Fire tablets, Kindles and most of Amazons other gadgets will be on sale during the two-day event. And if this year is anything like previous ones, they will be at all-time-low prices. Prime Day is the best time of year (aside from Black Friday) to pick up an Amazon-made gadget because youll be hard pressed to find it at a better price.

However, its still unclear if well see discounts on Amazons newest devices namely the updated Echo Show 5 and 8 smart displays. Theres a good chance the previous models will be on sale during Prime Day the first-gen Echo Show 5 is already but brand new devices are a bit more of a toss-up. We did see the second-generation Echo Buds drop earlier this week, though, which is promising.

As for what else will be on sale during Prime Day, its usually a mixed bag. Admittedly, many Prime Day deals are either not great or on products that arent worth your time but youll probably come across a couple of things youre really interested in. When it comes to gadgets, past Prime Days have brought good deals on headphones, monitors, speakers, portable drives, microSD cards, kitchen tech, robot vacuums and more.

Julie Clopper via Getty Images

How to get the most out of Prime Day

If youre going to participate in Prime Day, the last thing you want to do is blindly open Amazons homepage on June 21. Itll be easy to either get lost clicking through product pages for hours, or get overwhelmed by the plethora of deals available. It will help to make a list of the items you want to look for doing so will keep you focused and lessen the threat of being distracted by Lightning Deals.

Its also a good idea to use a price tracker like CamelCamelCamel when considering any discount. Either via the website or through the browser extension, Camel lets you check out a products price history dating back months and even years in some cases. Its a convenient tool when you want to know if that deal on the fancy electric toothbrush youve been eyeing is actually a good one.

Finally, make sure to check out Amazons competition. Retailers like Walmart, Best Buy, Target and others will have their own anti-Prime Day savings events happening at the same time, and they usually match some of the biggest Prime Day deals. That was especially true last year when it came to tech many of the worthwhile Prime Day deals on gadgets popped up at Best Buy, and since it has no Prime-member requirement, anyone could take advantage of them.

Engadget will be covering Prime Day in its entirety, so come back to our Deals homepage and follow the @EngadgetDeals Twitter account for the latest tech discounts. The volume of deals available will be daunting, but we sift through them all and pick out the best ones to make Prime Day a bit easier for you. Well also be on the lookout for matching and competing sales from Best Buy, Walmart and others.

Get the latest Amazon Prime Day offers by visiting our deals homepage and following @EngadgetDeals on Twitter.

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